Tag Archives: accounting

How The Finance Writer Makes Your Financial Business Grow

A visitor to your website is there for a purpose. They’re seeking information about who you are, the services you provide, how you accomplish projects, how much you charge, and how to contact you. Your website demonstrates your relevance to their search and entices them to click on page links providing the details they’re after.

The process begins with attracting visitors to your website. You want people to find you when they are searching for the type of financial services you offer. In addition, your website must provide content that retains as well as attracts business.

The best promotional method for people to locate your business on the web is submitting articles. This is a time-proven technique. You want people searching for financial information to find it in the articles on your website. Accomplishing this requires adding blog postings covering relevant topics to your website.

If this sounds challenging, that’s because it is. But you don’t have to conquer this alone. The Finance Writer delivers website content, blog articles and press releases with keywords that your prospects and clients are placing in search engines. For a cost of as little as $10 per day you can have better advertising visibility than was attainable for 10 times that much just a few years ago. All you need is a proficient master of your website to place your new customer-grabbing blog written by The Finance Writer.

Creating blog content on your website differentiates you from competitors by giving people a reason to bookmark your website and return frequently. They rely upon you to keep them informed. When they read something interesting on your blog, they forward a link to their friends. This increases your presence on the web and adds to the search engine ranking of your site.

Discipline and research are required to create a stream of original content to your website. You probably have plenty of ideas for article topics that are consistent with your marketing strategy and business philosophy. However, continuously writing a blog about these subjects requires a large commitment of time.

Your financial specialty offers services that are targeted to a specific group of individuals. Therefore, your blog must contain content that is compelling to your audience. Equally important, articles from The Finance Writer contain the keywords used in web searches by the people you want to reach. Every area of finance writing has its own lexicon.

Custom articles are useful for more purposes than a blog. You can also post them on your Facebook page and your Twitter account. In addition, you can accumulate articles relating to a common subject and prepare an email newsletter. Your webmaster can execute all of these marketing procedures for you.

Sending a newsletter in an email is recommended every 21 days. The format shows the contents and presents the first few sentences of each article in the newsletter. Readers click on any article topic to read more. You can track who is opening the links to read a full article. Contacting these people provides opportunities for offering your paid services.

Get your existing clients to follow you on Twitter, where they can learn about newly posted articles. Sending a couple of Tweets per day is suggested since each one is only a few characters long. You should add at least two new blog articles per week. That much is needed at a minimum to attract returning readers.

Executing these marketing steps with online media increases your presence on the Internet. A study conducted by TMP Directional Marketing and comScore identified how people find local businesses. According to this study, 31% use search engines, 30% use printed sources, 19% use Internet Yellow Pages, and 11% use local search sites. The results also confirmed a rising use of mobile devices for online consumer research even when the purchase decision is made in person.

Write to me today with any questions. I have many years of work history in several financial specialties. Blog articles really work in making a financial business grow.

Brian Huber

theFinanceWriter@gmail.com

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Role Helping Family Businesses Awaits Accountants that Take the CPA Exam

Long before stock markets and venture capital, aspiring entrepreneurs created businesses to attain personal profit from serving consumer demands. These family owned operations stood as testaments to an advancing standard of living. Although this phenomenon arose well before external audits and quarterly reports, family enterprises still recognized the value of accurate accounting work. Despite the lack of a CPA exam, skilled accountants were key members of every entrepreneur’s team.

Family businesses are still the largest group of commercial entities in the US economy. More importantly, they are achieving a larger scale than ever before. This only increases their need for accountants. Fortunately, locating elite accountants is now easier than a century ago by seeking those with CPA licenses.

Today, family businesses operate in both local and expanded markets. Many of them sell products globally. They employ more people than all companies with public stockholders. In addition, family enterprises generate a substantial amount of economic activity.

A growing family business is faced with the same challenges as a major corporation. This requires monitoring of costs and measurement of success from a new product, location, or group of customers. After passing the CPA exam, an accountant is prepared to embark on a career that helps family businesses innovate and thrive throughout generational transitions.

If you strive for this role, be sure to become a trusted source of advice to family businesses. Don’t price your services in a way that discourages contact. Provide brief phone conversations and email responses free of charge. Use these opportunities to communicate your value at delivering extra services for a contractually arranged fee. Soon, your CPA practice will advance beyond delivering financial reports and tax returns. You will help balance business strategy with family goals. For example, you will be at the forefront of devising fair procedural and control structures. Rendering effective decision-making advice to family enterprises demands that you follow the right career focus with the accounting skills you mastered to successfully complete the CPA exam.

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