Tag Archives: blog articles

How The Finance Writer Makes Your Financial Business Grow

A visitor to your website is there for a purpose. They’re seeking information about who you are, the services you provide, how you accomplish projects, how much you charge, and how to contact you. Your website demonstrates your relevance to their search and entices them to click on page links providing the details they’re after.

The process begins with attracting visitors to your website. You want people to find you when they are searching for the type of financial services you offer. In addition, your website must provide content that retains as well as attracts business.

The best promotional method for people to locate your business on the web is submitting articles. This is a time-proven technique. You want people searching for financial information to find it in the articles on your website. Accomplishing this requires adding blog postings covering relevant topics to your website.

If this sounds challenging, that’s because it is. But you don’t have to conquer this alone. The Finance Writer delivers website content, blog articles and press releases with keywords that your prospects and clients are placing in search engines. For a cost of as little as $10 per day you can have better advertising visibility than was attainable for 10 times that much just a few years ago. All you need is a proficient master of your website to place your new customer-grabbing blog written by The Finance Writer.

Creating blog content on your website differentiates you from competitors by giving people a reason to bookmark your website and return frequently. They rely upon you to keep them informed. When they read something interesting on your blog, they forward a link to their friends. This increases your presence on the web and adds to the search engine ranking of your site.

Discipline and research are required to create a stream of original content to your website. You probably have plenty of ideas for article topics that are consistent with your marketing strategy and business philosophy. However, continuously writing a blog about these subjects requires a large commitment of time.

Your financial specialty offers services that are targeted to a specific group of individuals. Therefore, your blog must contain content that is compelling to your audience. Equally important, articles from The Finance Writer contain the keywords used in web searches by the people you want to reach. Every area of finance writing has its own lexicon.

Custom articles are useful for more purposes than a blog. You can also post them on your Facebook page and your Twitter account. In addition, you can accumulate articles relating to a common subject and prepare an email newsletter. Your webmaster can execute all of these marketing procedures for you.

Sending a newsletter in an email is recommended every 21 days. The format shows the contents and presents the first few sentences of each article in the newsletter. Readers click on any article topic to read more. You can track who is opening the links to read a full article. Contacting these people provides opportunities for offering your paid services.

Get your existing clients to follow you on Twitter, where they can learn about newly posted articles. Sending a couple of Tweets per day is suggested since each one is only a few characters long. You should add at least two new blog articles per week. That much is needed at a minimum to attract returning readers.

Executing these marketing steps with online media increases your presence on the Internet. A study conducted by TMP Directional Marketing and comScore identified how people find local businesses. According to this study, 31% use search engines, 30% use printed sources, 19% use Internet Yellow Pages, and 11% use local search sites. The results also confirmed a rising use of mobile devices for online consumer research even when the purchase decision is made in person.

Write to me today with any questions. I have many years of work history in several financial specialties. Blog articles really work in making a financial business grow.

Brian Huber


Retaining Clients With Blog Traffic

I’m not an authority about social media… I just read a lot, listen to the experts, and have some successful experience. Social media is really just a great big chamber of commerce gala that’s attended by millions of people and lasts everyday throughout the year. Social media is a tool that facilitates interaction. Use it to meet people and follow up just like your approach to a social event.

Equally important, social media is an outlet for staying on the minds of existing clients. Ignoring existing clients is common. You believe they already know about your services and will contact you when they need something you offer. Keeping in the forefront of your clients’ minds, educating them, and upselling them is crucial to building your business. This is the purpose served by social media.

A blog is a great place to have a steady stream of useful information, success stories, and cautionary tales about people who did not seek your expert services. Your blog receives maximum exposure when influencers share your content. Did you know that some of the top ranked influencers on YouTube have never uploaded any video? These individuals generate traffic to certain videos and deliver high search rankings for select videos by simply posting comments and being active content sharers.

Influencers are people you want to send more readers to your blog and make your clients think that your blog posts are vital features on the internet. If you’re not getting influencers to write your blog for you, at least get them to post comments and share your blog on Twitter, LinkedIn, and Google Plus. Start by finding people with similar content and share that. A good place to start is the blogs on websites read by a lot of tax professionals. Find out who is sharing these blog posts. Those are your influencers. Finally, get these people to start sharing your blog.

To accomplish this last step, find the influencer online and send a personal message that reads something like this:

Hey, The Finance Writer. I noticed that you shared a blog post on [somebody’s blog] about [some tax subject]. Well I have an article on my blog about a similar topic. Here’s the link: [link to your blog post]. I thought you might enjoy reading it too. — [your name]

This works even better if you write to The Finance Writer that you noticed he commented on the blog of another tax professional and that you tweeted this same blog post written on which he commented. The Finance Writer can then check to make sure you really are sharing good content – not just your own.

This technique sets you apart from competitors and provides the kind of experience that gets people talking about you. So, start today by sharing posts on the blogs of other tax professionals. Then write to The Finance Writer and ask him to comment on your blog and share it on social media.


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